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At The Boffin Lab we design and build sophisticated websites that allow interaction with both your staff and your customers.
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TORQ Limited are a leading UK fitness services and nutrition company with an online presence of over 10 years. Their existing website had a large amount of content, however it no longer reflected their current business which had grown and evolved over this time.
A key task for the website redesign was to streamline the structure so that the site clearly highlighted the company's two areas of business: performance services and performance products. We created sections of the site for both and placed these 'front and centre' in the menu navigation. Supporting sections of the site were given less prominence, but still fulfill a vital role in showing the company's high day-to-day involvement in sport.

It was decided to implement the new website on top of a fully featured content management system (CMS). This provided the foundation to build the news and events listing sections of the site. However, the true benefit for TORQ came from the ability to allow multiple users access to edit different parts of the site and therefore split the workload of keeping the site fresh and up to date.
When it was time to launch the new website the Boffins automated the migration of the existing content of the old website. They also managed a smooth transition of domain name and move of hosting provider as part of the process.
Site launched 31/12/2009, see more at http://www.torqfitness.co.uk
Capricorn Gowns is a small family run clothing retailer based in Aberystwyth that wanted to start selling online in order to expand the business. They needed a simple to manage e-commerce solution that did not require a high level of technical expertise for day to day operations such as taking and dispatching orders and stock control.
The Boffins worked with Capricorn Gowns to define the business processes required to ensure that the online and shop based parts of the business integrated smoothly. We then searched for the right solution for their needs, settling on a customised version of the Interspire shopping cart to enable them to upload their stock details and manage their orders and customers in a secure and easy manner.

Ongoing support has included functionality upgrades as the online business has grown and the owners have become accustomed to the system and wanted to expand their marketing channels. This has included the addition of an email marketing engine and help with marketing via Adwords and Facebook. We continue to provide support to help them expand their business as the online shop grows.
Have a look here at the shop. Eira Nelson, the shop owner said "it's been a great experience, the Boffins have been more than helpful, holding my hand throughout the process. I'm extremely pleased with the new sales from every corner of the UK. Being a tech novice I could never have done it without them".
